We help brands grow
About Us
Seurat Group is a boutique strategic advisory firm that helps brands grow.
Inspired by Georges Seurat, the founder of Pointillism who used dots of color to create complete works of art, we connect the dots across insight, data, trends & technology to unlock new perspective.
We bring extensive business & CPG category expertise:
Seurat Consulting
Seurat Consulting helps brands grow faster, smarter, and with more staying power. We use predictive insights, creative problem-solving and whole-brain thinking to design custom commercial solutions that create lasting competitive advantage. Our challenger mentality rejects best practices and rewrites the rules, delivering results that win in the market.
Forward-Looking Insights
We uncover the attitudes, motivations and behaviors of leading-edge consumers and shoppers, using a fact-based approach to shape future strategies that create growth for brands, categories and retailers
Forward–Looking Insights
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Our competitors rely heavily on sources like syndicated, behavioral and attitudinal data and competitive benchmarking. This type of analysis takes a rear-view mirror approach – often leading to incremental change and putting brands and retailers in the position of playing catch-up.
Predictive insights are borne from understanding leading-edge shoppers and what motivates them to behave differently. With each insights engagement, we elevate predictive insights to actionable strategies, enabling our partners to leapfrog the competition and lead their respective categories.
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We helped a pet food manufacturer reignite growth in a stagnant category and reimagine the way they engage with customers by reframing the category from what pet food is to what it does
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We helped a multi-category manufacturer become a strategic partner with their ecommerce customers by creating a consumer segmentation of online shoppers, providing insight on how consumers shop differently across sites and platforms
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We helped an OTC manufacturer reorient its marketing strategy and create clarity at shelf by pivoting to a solutions-based architecture, enabling a more successful shopper experience
Growth Strategy
We help brands and businesses break past limits by finding their most powerful opportunities, unlocking new growth pathways, and turning them into bold, consumer-led plans that win across channels
Growth Strategy
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We believe real growth isn’t accidental. It’s engineered through disciplined, collaborative planning. But long – range planning only delivers outsized results when it’s fueled by a bold, unified strategy that keeps consumers at the center of every decision.
Our approach starts by uncovering your brand’s unique edge, mapping where the biggest opportunities live, and building a plan that wires purpose to action. The result? A clear, insight-driven roadmap that aligns enterprise ambition with functional execution, so every move you make builds momentum.
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We partnered with a regional dairy brand to reframe its portfolio for higher velocity, ignite new growth strategies, and expand from a stronghold market to national distribution. Today, they’re not just a household name — they’re the fastest-growing U.S. dairy brand across fresh and frozen
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We helped a direct-to-consumer brand pivot from a channel-led to a consumer-led strategy, sharpen portfolio focus, expand distribution, and elevate brand positioning. That transformation set the stage for a successful IPO and fueled ongoing growth
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We worked with a premium functional beverage brand to expand distribution and price-pack architecture, launch innovation, and extend into new categories. The result: a lightning-fast growth trajectory that attracted a highly successful acquisition by a global CPG leader
Marketing Strategy
We help build tomorrow’s leading brands, supporting all facets of marketing from strategic planning to brand positioning, architecture, innovation & category expansion
Marketing Strategy
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We provide inputs that empower business owners to make smarter decisions and craft sharper, more strategic marketing plans. We support all aspects of the marketing function, from facilitating strategic planning to refining brand positioning, optimizing brand architecture, building innovation pipelines & guiding category expansion.
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We helped a leading electrolyte powder brand build a new line of sports nutrition products; our work layered deep consumer empathy, competitor strengths & weaknesses and the brand’s ownable equities to design innovation that was both on-brand and highly incremental to the core offering
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We helped a leading New Zealand wine brand rearticulate its north star; we went deep with heavy, lapsed and prospective consumers and facilitated cross-functional workshops to rearticulate the target consumer, positioning, reasons to believe and execution priorities
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We helped a legume-based challenger brand strategically expand from pasta to new categories like frozen pizza and waffles; our work include a comprehensive understanding of focus category dynamics and a deep understanding of the transferable role the brand plays in consumers’ lives
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We helped a leading lawn care brand articulate a new, consumer-first architecture that brought clarity & simplicity to a confusing category and portfolio; our work layered retailer shelving constructs with deep empathy for lawn care needs and shopper behavior to restructure the portfolio, with implications for naming, color, messaging hierarchy & packaging claims
Omnichannel Strategy
We use forward-looking insight to build capabilities that create category, customer and consumer value for our clients across online and offline environments
Omnichannel Strategy
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Shifting consumer trends and channel blurring continue to demand a seamless omnichannel experience that spans retail omni channels, ecommerce marketplaces and social commerce. Brands that ground their go-to market plans in the consumer are best positioned to deliver on the product, pack, price value and occasion needs within each omnichannel environment.
We help brands grow by creating a category vision that spans channel strategies and evolve the go-to market playbook – including trade spending, shopper/digital marketing, price/pack, shelving, assortment and merchandising strategies – to achieve brand goals and deliver category growth. Importantly, we enable our clients to communicate their strategies and insight persuasively to become category thought-leaders and go-to partners, regardless of size of business.
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We developed a vision and clear action plan for a leading probiotics manufacturer to transform their category role from reactive, digestive care products to proactive, daily gut health solutions providing elevated consumer benefits and driving outsized brand and category growth.
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We helped a baby food manufacturer capitalize on a shift in parents’ food values by establishing an organic destination at retail – winning our client disproportional share of shelf and growth.
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We identified and implemented forward looking capabilities to help a global CPG manufacturer create competitive advantage through its trade program and have the greatest impact on the future of shopping.
Growth Papers
We stay ahead of consumer, shopper and retail trends, identifying best practices and implications for successful strategies.
Browse our latest thinking.
Team
Our team of innovative thinkers harnesses a combination of broad consulting expertise, deep investing DNA and extensive line management experience at top-tier consumer packaged goods manufacturers.
Todd Bortel
Founder & Managing Partner
Todd Bortel
———
Founder & Managing Partner
+1 (203) 652-8441
todd.bortel@seuratgroup.com
Todd is a Founder and Managing Partner at the Seurat Group. Todd enjoys tackling tough business challenges and is passionate about working with clients, portfolio partners and the Seurat Team to grow brands and businesses.
He has 20+ years of industry experience including time working client-side in Brand Marketing with Kraft Foods. Todd received his BA from Northwestern University, and he received his MBA from the Ross School of Business at the University of Michigan, where he was a member of Beta Gamma Sigma.
Todd lives in Connecticut with his wife and their three children. He enjoys regular team training sessions at the gym to try and reverse the signs of aging.
Jill Brant
Founder & Managing Partner
Jill Brant
———
Founder & Managing Partner
+1 (203) 652-8440
jill.brant@seuratgroup.com
Jill Brant is a Founder & Managing Partner at the Seurat Group and a brand growth architect who helps consumer businesses sharpen marketing, boost sales, and scale faster. With 25+ years in the industry, she knows how to spot trends early, turn them into winning strategies, and guide teams to deliver results that stick.
Her passion for brand building began at General Mills on iconic names like Cheerios, Chex & Nature Valley. Jill holds a BS from the Wharton School at the University of Pennsylvania and an MBA from Harvard Business School. She lives in Fairfield, CT with her husband & twins and spends weekends with her family, dogs, books, and tennis racquet.
Mike Urness
Founder & Managing Partner
Mike Urness
———
Founder & Managing Partner
+1 (203) 652-8442
mike.urness@seuratgroup.com
Mike is a Founder and Managing Partner at the Seurat Group. He has more than 25 years of experience in consumer products and retail brands, with strong expertise in creating and capturing demand in collaboration with retail partners.
Mike advises manufacturers of all sizes, from emerging brands to Fortune 500 companies. He is a passionate believer in working side-by-side with entrepreneurs, applying the firm’s network, experience and capabilities to accelerate growth while remaining true to the brand’s identity.
Mike received his BA from the University of Washington, where he was a member of the men’s crew and served as captain his senior year, and he received his MBA from the Kellogg Graduate School of Management at Northwestern University.
Mike lives in New York City with his wife, Cathy, and their two girls.
Adam Gold
Partner
Adam Gold
———
Partner
+1 (617) 784-3314
adam.gold@seuratgroup.com
A former journalist, Adam believes great storytelling lies at the heart of brand building and thrives on helping businesses unlock powerful, human-centric stories. He received his MBA from the New York University Stern School of Business and lives in Connecticut with his wife, children & Bernedoodle.
Our Values
Can-Do
Attitude
We believe in the power of positive attitude in manifesting success. That means having the courage to take journeys with uncertain or unclear outcomes.
Drive for
Results
We hold ourselves accountable and foster a performance-based culture that respects employees’ need for personal & professional balance.
Inclusive
Mindset
We are purposeful about creating a welcoming space where diverse people, ideas, perspectives & approaches can thrive.
Collaborative
Spirit
We foster a culture where team players give their all in service of the best ideas, solutions and partner relationships.
Entrepreneurial
Passion
We are passionate about challenging conventional thinking and empowering stakeholders to make bold, paradigm-shifting decisions.
Diversity, Equity and Inclusion
Our mission is to delight consumers.
Diversity drives delight, which can only come to life through embracing, celebrating, and understanding our many differences. Georges Seurat, the founder of pointillism and inspiration for Seurat Group, combined distinct dots of color to create masterpieces far greater than the sum of their parts. We take the same approach in our work – supporting a diverse group of thinkers and integrating varied perspectives, data sources and insights to create clarity and conviction to act differently.
We recognize that diversity cannot flourish without a sense of belonging. Seurat Group is committed to attracting, nurturing, and growing with a diverse community of employees, partners, and clients.
Careers
We’re always interested in speaking with top talent.
Click to learn about opportunitites.
Seurat Capital
We bring extensive business & CPG category expertise
Let's Talk- 25
- average years of partner experience
- 20+
- full-time strategists, researchers & analysts
- 100+
- clients from global blue chips to insurgents
- 500+
- projects completed across industries
We strive to delight consumers
About Us
Seurat Group is an insights-driven consumer packaged goods consulting and private equity firm whose mission is to delight consumers. We create for our clients the clarity to act & invest in a better future.
Inspired by Georges Seurat, the founder of Pointillism who used dots of color to create complete works of art, we artfully integrate multiple lenses of insight to unlock new perspective & uncover new opportunities.
Seurat Consulting
We are relentlessly focused on unlocking growth for our clients, applying forward-looking insights and whole brain thinking to design custom, commercial solutions that create competitive advantage. Our challenger mentality sets us apart.
Forward-Looking Insights
We uncover the attitudes, motivations and behaviors of leading-edge consumers and shoppers, using a fact-based approach to shape future strategies that create growth for brands, categories and retailers
Forward-Looking Insights
Our competitors rely heavily on sources like syndicated, behavioral and attitudinal data and competitive benchmarking. This type of analysis takes a rear-view mirror approach – often leading to incremental change and putting brands and retailers in the position of playing catch-up.
Predictive insights are borne from understanding leading-edge shoppers and what motivates them to behave differently. With each insights engagement, we elevate predictive insights to actionable strategies, enabling our partners to leapfrog the competition and lead their respective categories.
- We helped a pet food manufacturer reignite growth in a stagnant category and reimagine the way they engage with customers by reframing the category from what pet food is to what it does
- We helped a multi-category manufacturer become a strategic partner with their ecommerce customers by creating a consumer segmentation of online shoppers, providing insight on how consumers shop differently across sites and platforms
- We helped an OTC manufacturer reorient its marketing strategy and create clarity at shelf by pivoting to a solutions-based architecture, enabling a more successful shopper experience
Growth Strategy
We help clients reimagine long-range planning by shepherding them through a consumer-centric process of identifying attractive spaces, unlocking growth pathways & building omnichannel tactics
Growth Strategy
To create differential growth, we believe long-range planning must be grounded in a common growth strategy that places the consumer at the center. An effective growth strategy wires a company’s or brand’s purpose to actions, creating the rationale and conviction to orient toward the most attractive opportunities.
Our process identifies a company’s edge, attractive strategies and lays out a tactical plan to commercialize the most compelling opportunities. Our goal is to enable clients to make confident choices and investments in enterprise strategies that in turn guide the functional strategies.
- We helped a regional dairy brand transform into a leading national brand, reframing the portfolio to increase velocity in the existing footprint while developing new strategies to fuel successful geographic expansion
- We reimagined a direct-to-consumer company’s growth strategy by pivoting from a channel-led to a consumer-led approach to planning and prioritizing demand generation for a Millennial consumer target
- We helped a natural pet food company redefine its strategic vision and operating priorities by unlocking its inner challenger brand – evolving its products, communication plan and core mission to focus on what matters most to its consumers
Marketing Strategy
We enable clients to better delight consumers through elevated and differentiated brand propositions, clear portfolio strategy, inspiring consumer engagement and leading edge innovation.
Marketing Strategy
Competition for the consumer’s share of mind – and share of wallet – has increased dramatically, reinforcing the need for sound marketing strategy.
Our approach starts with the consumer, ensuring decisions are grounded in insights that foster deeper consumer connections. Our work often begins upstream, helping partners codify their strategy and right to win. This work cascades to building sharper brand propositions, wiring portfolio strategies and developing innovation to capture the next wave of growth.
- We helped a leading pasta manufacturer articulate its repeatable growth model, driving clarity around category expansion and innovation planning
- We helped a leading nutrition company establish goals and guardrails for innovation and build a robust pipeline of products to delight existing consumers and recruit new ones
- We helped a leading pet health company articulate a portfolio strategy by defining clear consumer targets, messaging hierarchy, channel strategies & activation tactics
Omnichannel Strategy
We design the forward-looking strategies and customer capabilities that enable our clients to nurture the consumer/shopper relationship in an O2O (online to offline) environment
Commercialization
Shifting consumer trends and channel blurring continue to demand a seamless omnichannel experience. Retailers are engaging with manufacturer partners capable of providing forward-looking leadership to help them commercialize in a highly competitive landscape. Manufacturers that ground their go-to market plans in the consumer are best positioned to provide future direction that their omnichannel partners seek.
We help our clients evolve their trade, price/pack, shelving and assortment, merchandising and shopper marketing strategies and tactics to drive shopper conversion. Importantly, we enable our clients to communicate their strategies in a compelling way to drive future growth for brand and category while strengthening their position of influence as a thought-leader and go-to partner.
- We developed vision and clear action plan for leading probiotics manufacturer to transform their category role from reactive, digestive care products to proactive, daily gut health solutions providing elevated consumer benefits and driving outsized brand and category growth
- We helped a baby food manufacturer capitalize on a shift in parents’ food values by establishing an organic destination at retail – winning our client disproportional share of shelf and growth
- We identified and implemented forward looking capabilities to help a global CPG manufacturer create competitive advantage through its trade program and have the greatest impact on the future of shopping
Seurat Capital
Our team is a uniquely powerful combination of consumer packaged goods operators, consultants, and investors, dedicated to helping challenger brands accelerate their growth.
Challenger Brands
Understanding the playbook of challenger brands in the CPG industry enables us to identify attractive investment opportunities early and accelerate growth
Growth Approach
We help emerging brands realize exponential growth, relying on operating principles developed over years of experience with challenger brands
Portfolio Companies
We provide the capital and integrated consulting resources to advise our portfolio companies, functioning as a true extension of their teams
Advisory Board
Our Advisory Board brings deep CPG industry knowledge and experience to help our portfolio companies grow and exit
Growth Papers
We stay ahead of consumer, shopper and retail trends, identifying best practices and implications for successful strategies.
Browse our latest thinking.
Team
Our team of innovative thinkers harnesses a combination of broad consulting expertise, deep investing DNA and extensive line management experience at top-tier consumer packaged goods manufacturers.
Todd Bortel
Founder & Managing Partner
Todd Bortel
Founder & Managing Partner
+1 (203) 652-8441
todd.bortel@seuratgroup.com
Todd is a Founder and Managing Partner at the Seurat Group. Todd enjoys tackling tough business challenges and is passionate about working with clients, portfolio partners and the Seurat Team to grow brands and businesses.
He has 20+ years of industry experience including time working client-side in Brand Marketing with Kraft Foods. Todd received his BA from Northwestern University, and he received his MBA from the Ross School of Business at the University of Michigan, where he was a member of Beta Gamma Sigma.
Todd lives in Connecticut with his wife and their three children. He enjoys regular team training sessions at the gym to try and reverse the signs of aging.
Jill Brant
Founder & Managing Partner
Jill Brant
Founder & Managing Partner
+1 (203) 652-8440
jill.brant@seuratgroup.com
Jill is a Founder & Managing Partner at the Seurat Group. Jill’s passion for helping brands grow began at General Mills and has been part of her DNA for 20+ years.
She works with a range of partners, from entrepreneurs to the largest CPG companies in the world, to help them better orient towards future trends and accelerate growth. Jill received her BS from the University of Pennsylvania and her MBA from Harvard Business School.
She lives in Fairfield, CT with her husband and their twins. You can find Jill spending weekends with her family, playing with her dogs, immersed in a book, or trying to improve her tennis game.
Adam Greenberger
Managing Partner
Adam Greenberger
Managing Partner
+1 (917) 379-1873
adam.greenberger@seuratgroup.com
Prior to founding Seurat Capital, Adam was the founder of Albright Capital Partners, making lower middle market investments in a variety of industries, including CPG. Adam also worked in corporate finance at Deutsche Bank and for legendary investor Jack Dreyfus at his global foundation, primarily in Africa and Asia.
Adam received his BA from Middlebury College and his MBA from the Wharton School at the University of Pennsylvania. In addition to helping manage portfolio companies, Adam sits on a number of corporate boards in and out of the CPG industry.
Adam is a Trustee of the Nichols School in his beloved hometown of Buffalo, NY as well as a member of Middlebury College’s Art Council.
Mike Urness
Founder & Managing Partner
Mike Urness
Founder & Managing Partner
+1 (203) 652-8442
mike.urness@seuratgroup.com
Mike is a Founder and Managing Partner at the Seurat Group. He has more than 25 years of experience in consumer products and retail brands, with strong expertise in creating and capturing demand in collaboration with retail partners.
Mike advises manufacturers of all sizes, from emerging brands to Fortune 500 companies. He is a passionate believer in working side-by-side with entrepreneurs, applying the firm’s network, experience and capabilities to accelerate growth while remaining true to the brand’s identity.
Mike received his BA from the University of Washington, where he was a member of the men’s crew and served as captain his senior year, and he received his MBA from the Kellogg Graduate School of Management at Northwestern University.
Mike lives in New York City with his wife, Cathy, and their two girls.
Adam Gold
Partner
Adam Gold
———
Partner
+1 (617) 784-3314
adam.gold@seuratgroup.com
Adam’s experience includes leading new product launches from insights through commercialization, designing and deploying sales training programs and directing global advertising campaigns.
He received his MBA from New York University and graduated with a MA and BA in English from Boston University.
When he isn’t exploring Connecticut with his wife and twin boys, you can find him on the tennis court or, on the rarest of occasions, the golf course.
Our Values
Can-Do Attitude
We believe in the power of positive attitude to create success. That means having the courage to take journeys with uncertain or unclear outcomes.
Drive for Results
We hold ourselves accountable to our mission and foster a performance-based culture that respects our employees’ need for personal and professional balance.
Inclusive Mindset
We are purposeful about creating a welcoming space where diverse people, ideas, perspectives and approaches can thrive.
Collaboration
We celebrate team players that give their all towards the best ideas, solutions and partner relationships.
Entrepreneurial Passion
We are passionate about challenging conventional thinking to empower our stakeholders to make bold decisions.
Diversity, Equity and Inclusion
Our mission is to delight consumers.
Diversity drives delight, which can only come to life through embracing, celebrating, and understanding our many differences. Georges Seurat, the founder of pointillism and inspiration for Seurat Group, combined distinct dots of color to create masterpieces far greater than the sum of their parts. We take the same approach in our work – supporting a diverse group of thinkers and integrating varied perspectives, data sources and insights to create clarity and conviction to act differently.
We recognize that diversity cannot flourish without a sense of belonging. Seurat Group is committed to attracting, nurturing, and growing with a diverse community of employees, partners, and clients.
Careers
We’re always interested in speaking with top talent. Click to learn about opportunities.
Contact Us
info@seuratgroup.com
Tide Mill Landing Building
2425 Post Road STE 301
Southport, CT 06890
104 West 27th Street Floor 7
New York, NY 10001
Get in Touch
We would love to hear from you!
Send us a note or submit a more detailed request to talk to an expert.