As the calendar turns to 2017, the CPG industry continues to face the same challenges - whether it is up-and-coming challenger brands disrupting traditional categories (and perhaps re-defining them) or the pressure for CPG companies to drive growth or risk being rolled up within financial groups. For the past 3 years, the Seurat Group has offered its perspective on ideas to drive revenue growth. Upon completion of this 3rd installment, we find a consistent theme remains: the winners achieve growth by going against the grain and embracing practices that challenge convention.
We at the Seurat Group still believe in the ability of companies to generate organic revenue growth and we are passionate about helping our clients to unlock these pockets of growth that exist every day. To help our partners in their pursuit of growth, we are pleased to share our latest thinking for 2017.