By now, the term "Challenger Brand" has become part of the CPG industry's lexicon. The Seurat Group has been tracking these emerging brands for the better part of this decade, and continues to believe that leading Challenger Brands are the harbinger for how organizations will build brands in the future. Their annual study looks to identify the brands that leading-edge industry insiders view as the most disruptive to their respective categories.
In their third installment on The Decade of the Challenger Brand, the Seurat Group shares their 2017 Challenger Brand Study. This latest whitepaper identifies the Top 10 Challenger Brands poised for success across categories, and summarizes the aspects that have led to their success.