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Radical Price Transparency - The New Normal
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The growth of ecommerce and proliferation of new marketplace models is having an outsized impact on how manufacturers and retailers manage price and promotional spend. As these online marketplaces leverage algorithmic price matching to ensure they offer the lowest marketplace price and provide the best value to their shoppers, unsuspecting brands are increasingly at risk of a “race to the bottom”. As Amazon and other Omni-channel retailers build their consumables offer, the risk to mainstream manufacturers will continue to grow in the form of eroded brand value and commoditized categories. 

In their latest whitepaper, the Seurat Group offers 3 solutions for how CPG Manufacturers can use their trade program structure more strategically to deal with rapidly changing Omni-channel market dynamics. 

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