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Impact of Amazon's Whole Foods Acquistion
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Amazon's acquisition of Whole Foods represents a potentially seismic shift in the future of fresh online grocery shopping. Fresh has a massive untapped upside online, but Amazon’s “be everywhere, sell everything” model is misaligned with shoppers’ distinct needs for an inspiration-driven online grocery experience in this space. The Seurat Group is pleased to share our perspective on how Amazon needs to re-orient their search-driven strategy to truly exploit the online fresh opportunity.

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